Hi-Funzs Marketing Management Integrated Services
In order for businesses to win market share and stay relevant they need to consider many types of marketing strategies. Each marketing strategy can communicate to a target market the benefits and features of a product.
Marketing strategies can also communicate an overall value to their customers. In many cases, this is the core of building equity or good will in your target markets. Apple, for example, has invested in creating commercials for television, billboards, and magazines that showcase their products in such a way that their customers feel an affinity towards Apple’s products.
Alliance Marketing
Alliance marketing is joining two or more organizations on the purpose of sharing marketing strategy, promoting concepts, services or products. Basically, alliance marketing can imply to any business as long as it finds an organization that has a mutual goal. Alliance Marketing is similar to Joint Venture Marketing.
Ambush Marketing
HFMM use this marketing strategy to associate with specific events and brands without paying sponsorship fees. This allows the business to capitalize on these events or leverage the brand equity of the other business, which has the potential effect of loweringthe value of the original event.
Article Marketing
In industries where expertise is highly valued, articles can offer a powerful tool to showcase your knowledge and expertise. Some innovations are shared in the form of articles or white papers where technical information needs to be convey to specialized buyers.This is a very sophisticated form of marketing for specialized buyers.
B2B Marketing
Business-to-business marketing is a marketing practice of individuals or organizations (including commercial businesses, governments, and other institutions). It allows businesses to sell products or services to other companies or organizations that in turn resell the same products or services, use them to augment their own products or services, or use them to support their internal operations.
B2C Marketing
The ultimate goal of B2C marketing (business-to-consumer marketing) is to convert shoppers into buyers as aggressively and consistently as possible. B2C marketers employ merchandising activities like coupons, displays, store fronts (both real and online) and special offers to entice the target market to buy.
Brand Lover Marketing
Brand Lover Marketing is a marketing concept that is intended to replace the idea of traditional brand marketing. Brands are running out of juice and Brand Lovers are what is needed to rescue brands. But what builds loyalty that goes beyond reason? What makes a truly great brand stand out? Brand Lovers bring brands to life.
CTA Marketing
Call to Action (CTA) Marketing refers to methods of converting web traffic into leads or sales on websites using text, graphics, or other elements of web design. Conversion strategies help improve the percentage of online visitors who become customers or who join the mailing list.
Cause Marketing
Finding a causes both your customers and your company cares about can create magic for your business. This requires internal knowledge about what your organisation cares about and who they want to help in the world.
Close Range Marketing
Use Wifi or bluetooth to send promotional messages of their products and services to their customers’ smartphones and tablets at close proximity. Close Range Marketing is also known as Proximity Marketing. Brands who like close range marketing use WiFi or Bluetooth to send promotional messages to customers’ smartphones or tablets.
Channel Marketing
Channel marketing is any marketing strategy that helps a product or service reach the consumer in a quicker, more efficient way.In business, a ‘channel’ is all the activities and people involved in taking something from production to consumption. That’s stuff like manufacturers, wholesalers, distributors, retailers, marketing collateral… etc.
Cloud Marketing
In this new form of marketing, all marketing resources and assets are brought online so customers (or affiliates) can develop, modify, use, and share them. Consider how Amazon.com gets customers to buy digital books, movies, and televisions shows in a digital library that is accessible in the customer’s online account or on their digital device like their Kindle Fire.
Community Marketing
Engage an audience of existing customers in an active dialogue, speaking to the needs and wants of this particular customer group. Instead of focusing on generating the next transaction, community marketing promotes greater loyalty and higher levels of engagement within an existing brand community. Learn how to build brand communities here. Community marketing can also lead to word of mouth marketing.
Content Marketing
Write and publish content to educate potential customers about your products and services. For the appropriate businesses, this can be an effective means of influencing them without using direct selling methods.
Cross Media Marketing
Provide customers information through multiple channels like email, physical mail, websites, and print and online advertisements to cross promote your products and services.
Cultural Marketing
The proposition of cult marketing holds reign upon the notion that a way to convert—ahem, excite … OK, convert—consumers is by using timeless human behavioral drives found in religious cults. Heck, fellow acolytes, nothing is more permission-, buzz- and one-to-one-based than “a central ideology with a parallel social universe rich with customs.” Cult marketing is a bright spot in the list of newfangled marketing templates, one that applies timeless social-science principles in a powerful way.
Database Marketing
Database Marketing is a form of direct marketing using databases of customers or potential customers to generate personalized messages in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium, as in direct marketing Database marketing emphasizes the use of statistical techniques to develop models of customer behavior, which are then used to select customers for communications
Direct Mail Marketing
A channel-agnostic form of advertising that allows businesses and nonprofits organizations to communicate directly with the customer, with advertising techniques that can include text messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising. Direct marketing messages emphasize a focus on the customer, data, and accountability.
Direct Marketing
Direct marketing is using a range of mediums to sell products or services directly to consumers [as opposed to selling via a retailer].
Direct marketing takes place when you’re able to communicate one-to-one with a customer. Typically, that might mean using one of the following techniques:
Cold-calling / Mail order catalogues / Text messages / TV and radio ads / Fliers / Newspaper and magazine adverts
Diversity Marketing
Develop a customized marketing plan by analyzing different customer segments based on cultural differences including tastes, expectations, beliefs, world views, and specific needs. Diversity marketing is more commonly known as ethnic marketing. It refers to acknowledging that consumers have diverse backgrounds and that by tailoring messaging, businesses can potentially make more sales.
Drip Marketing
Drip marketing is sending out a scheduled set of promotional emails to a mailing list [advertising a product or service].It’s basically automated email marketing. Drip marketing is a communication strategy that sends, or “drips,” a pre-written set of messages to customers or prospects over time. These messages often take the form of email marketing, although other media outlets can also be used as well.